Game Console Perceptual Map

William Tebbetts

MBA 660

Individual Assignment 3

For this assignment, I am comparing Good to-Go with their competitor Outdoor Herbivore.   Good to-Go has a loyal and much larger social media presence than Outdoor Herbivore does. Good to-Go has 14,702 Facebook followers and Outdoor herbivore has only 2000. Not surprisingly Good to-Go also has 17,800 as opposed to the 377 of Outdoor Herbivore.  More often than not Good to-Go gets more likes on an Instagram picture than Outdoor Herbivore has followers.  This seems like an insignificant comparison due to the complete difference in the number of followers that these two companies have but there are several useful things that can be taken from this exercise.

Before even looking at the spread sheets it’s easy to see the difference between these two company’s social media presence.  When you look at Good to-Go’s Facebook page it is full of high quality exciting pictures of the outdoors.  Outdoor Herbivore’s pictures on the other hand seem amateur. They aren't as high quality.  This can be seen in two of the top pictures of each company (shown below) 

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When you compare the two spread sheets one trait that jumps out is that Outdoor Herbivore mostly posts links to websites. Nearly 60% of their post are links compared to Good to-Go which is less than 40%.  Also, Outdoor Herbivore’s top post is a link to a website that has nothing to do with their company while Good to-Go’s top link is a story of them winning a business competition (shown below).

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The conclusion that Good to-Go needs to take from this is that they are on the right track.  High quality original photos are the way to go.  The fact that their most popular form of social media is Instagram which is nearly entirely pictures gives a good indication.  They should also seriously limit the number of links they post.   Most of their bottom 50 posts are links.  If you pair that with the fact that their unsuccessful competitor posts more links than anything else, it paints a pretty clear picture.  On the other hand, links should not be done away with completely. Some links that Good to-Go has posted have been successful (Shown above).  One thing that all the successful links Good to-Go has posted have in common is that they all directly refer to their company. They are all either news articles about Good to-Go or a different company is mentioning them in a positive light.  If they just share a link that talks about hiking, for example, without it directly referring to Good to-Go it does not do well. They should limit the links they post to ones where they’re directly mentioned.  Their followers like their page because they like the company and what see things about the company.  They don’t want to be bogged down by posts from sources they don’t know or follow.  They are very easy to ignore.  This is what Outdoor Herbivore does and it shows.  Lastly Good to-Go should do more contests and promotions.  Whenever they have done them in the past they have been very successful and get more of their users active on the page which is the goal.  Good to-Go has a successful social media presence and with these few variation they can improve on it.

Screenshots from Webcrawl