Managerial Marketing WCT

The video game industry is expected to reach $36.2 Billion in revenues in 2017.   Two companies dominate the industry:   Sony and Microsoft.   They make the PlayStation 4 and the Xbox One respectively.   Nintendo that makes the 3DS and has a small portion of the market share also joins them.   Nintendo’s 3DS is handheld as opposed to the two other consoles, which need to be connected to a television, so Nintendo is not as much of a direct competitor. As for the 15% that was allocated to the “Other” category, it consists of these three companies’ old consoles and will continue to lose market share in the future. Of all the metrics that a console could be judged on the two that I found most important were the quality of the graphics and the amount of new games that are being released. When comparing the Xbox and PlayStation these are the only two metrics where there seems to be an appreciable difference.   They are neck and neck with price, storage capabilit...

A successful law firm needs to understand how potential new clients locate lawyers to represent them. In order to do that, a law firm should recognize the types of searches that prospective clients conduct of their business and that of their competitors.   If they understand what is driving their recognition, it will ensure they remain competitive moving forward. To answer the question of what drives searches of law firms, I decided to compare the Google search history for Verrill Dana, Bernstein Shur, Pierce Atwood and Preti Flaherty.   These searches represent four of the biggest law firms in Portland that are in direct completion with one another.    Each firm has a longer name but I chose these particular search terms because they are the most likely choice of searchers. The search location is the United States since most of these firms also practice in other states in addition to Maine.   I used a 12-month duration, to try and identify the cause of par...