Game Console Perceptual Map
The video game industry is expected to reach $36.2 Billion in revenues in 2017. Two companies dominate the industry: Sony and Microsoft. They make the PlayStation 4 and the Xbox One respectively. Nintendo that makes the 3DS and has a small portion of the market share also joins them. Nintendo’s 3DS is handheld as opposed to the two other consoles, which need to be connected to a television, so Nintendo is not as much of a direct competitor. As for the 15% that was allocated to the “Other” category, it consists of these three companies’ old consoles and will continue to lose market share in the future. Of all the metrics that a console could be judged on the two that I found most important were the quality of the graphics and the amount of new games that are being released. When comparing the Xbox and PlayStation these are the only two metrics where there seems to be an appreciable difference. They are neck and neck with price, storage capabilit...