A successful law firm needs to understand how potential new clients locate lawyers to represent them. In order to do that, a law firm should recognize the types of searches that prospective clients conduct of their business and that of their competitors. If they understand what is driving their recognition, it will ensure they remain competitive moving forward. To answer the question of what drives searches of law firms, I decided to compare the Google search history for Verrill Dana, Bernstein Shur, Pierce Atwood and Preti Flaherty. These searches represent four of the biggest law firms in Portland that are in direct completion with one another. Each firm has a longer name but I chose these particular search terms because they are the most likely choice of searchers. The search location is the United States since most of these firms also practice in other states in addition to Maine. I used a 12-month duration, to try and identify the cause of par...